Last night I attended a few "Fashion's Night Out" soirées.
When the invitations first started coming in, I thought,
"What is this Fashion's Night Out, and why are all the
designers having an event on the same evening?" I quickly
realized the point was to celebrate the start of fashion week and,
more importantly, to drive sales. Many designers opened pop-up stores,
offered discounts, gave an item free with purchase, had celebrity
attendees, and kept the bubbly flowing, all to bring people in.
I spent most of the evening at Edmundo Castillo. The invite said
look for the Winnebago located on Bond and Bowery.
At first I was at the wrong party. Who knew there would be
two Winnies on Bond?!!! This one was making tacos. Ha!
I quickly realized I wasn't in the right place and kept walking.
I found the right Winnebago (it actually was a location van),
and the party was inside.
I'm not sure if overall designers profited financially from the evening.
There seemed to be a lot of drinking/socializing and little buying.
But if the goal was to have fashionable people out and about,
then mission accomplished! Stylelistas were everywhere!
These were my souvenirs from the evening.
I have to figure out how to tie them to optimize their beauty.